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Models · 042

Adriana Lima

Life & Career

Born
1981-06-12
Nationality
Brazilian

From Salvador to an international competition

Adriana Lima was born in Salvador, Brazil, on June 12, 1981. Modeling competitions provided early opportunities, including second place in Ford’s 1996 Supermodel of the World contest. Local work connected with international agency networks, followed by editorial and runway experience. A competition result explains an opening, not decades of longevity. Repeated shoots and fittings developed the professional ability needed to continue receiving assignments in new markets.[1][2]

Adriana Lima at Woodfield Mall in Illinois in 2010
Adriana Lima at Woodfield Mall in Illinois in 2010Photobra Adam Bielawski · Photo source · CC BY-SA 3.0

A long relationship with a brand

Lima first walked the Victoria’s Secret Fashion Show in 1999. Years as one of its central models brought worldwide recognition through broadcasting and advertising. Unlike a conventional designer presentation, the show combined music, costumes and personality as large-scale entertainment. Expression toward cameras and energy communicated to audiences became essential skills. The relationship illustrates how a model’s name can become part of a brand’s memory through collaboration over many years.[1][3]

Adriana Lima with the Fantasy Bra at Woodfield Mall in 2010
Adriana Lima with the Fantasy Bra at Woodfield Mall in 2010Photobra Adam Bielawski · Photo source · CC BY-SA 3.0

Presenting a signature costume

Lima first presented a Fantasy Bra in 2008 and was selected again in 2010 and 2014. Jeweled lingerie was staged as a central show moment beyond ordinary product presentation. In 2014 she appeared alongside Alessandra Ambrosio in two versions. The assignment connected personal recognition with a brand symbol. Beyond jewelry valuations, it was also performance work: movement and expression had to communicate an elaborate costume effectively.[2][4]

Adriana Lima at the Once Upon a Time in Hollywood premiere in 2019
Adriana Lima at the Once Upon a Time in Hollywood premiere in 2019Toglenn · Photo source · CC BY-SA 4.0

Beauty alongside high fashion

Lima also established recognition in beauty advertising as a Maybelline spokesmodel. The brand biography records that relationship from 2003 to 2009 alongside other fashion clients. Pirelli calendar and Vogue work show photographic approaches different from lingerie-show entertainment. A beauty close-up and full-length fashion image require different emphases. Her career combines varied kinds of photography rather than having spectacle replace detailed editorial work.[1][5]

Adriana Lima at the 80th Venice International Film Festival
Adriana Lima at the 80th Venice International Film FestivalLucaFazPhoto · Photo source · CC BY-SA 4.0

Understanding the 2018 farewell

Lima said farewell at the lingerie show in 2018, concluding a phase of a longstanding brand relationship. Leaving one show should be distinguished from retiring from modeling altogether. Editorial and other brand work continued. In a 2024 Spanish Vogue interview she discussed changing priorities over a long career, presenting her own negotiation of work and life rather than allowing external judgements about appearance to define it. Such changes also belong within a professional biography.[3][6]

Adriana Lima at the 2015 Cannes Film Festival
Adriana Lima at the 2015 Cannes Film FestivalGeorges Biard · Photo source · CC BY-SA 3.0

Returning in 2024

Lima returned when the show resumed in 2024. Vogue’s photographic chronology connects the debut in 1999 with this reappearance. An established model appearing alongside a new generation reveals how a brand uses its history, while also providing a concrete new assignment for her. Covers and beauty videos that year confirm work beyond a single runway moment. The return can be recorded through dates and media rather than only as an emotional symbol.[3][6][7]

Adriana Lima at the Spider-Man 3 premiere during the 2007 Tribeca Film Festival
Adriana Lima at the Spider-Man 3 premiere during the 2007 Tribeca Film FestivalDavid Shankbone · Photo source · CC BY-SA 3.0

Continuing with another house

Lima walked Tod’s autumn/winter 2025 show, with an on-site interview published by Dutch Vogue. This documents continued designer runway work beyond one lingerie brand’s history. Her career connects Brazilian competitions, international advertising, televised shows and new-season clothing. Longstanding collaborative memory coexists with current assignments. This archive uses the 2025 Tod’s appearance as its latest verified milestone without predicting subsequent contracts or retirement.[8]

Adriana Lima giving an interview at the 2011 Victoria’s Secret swim collection launch
Adriana Lima giving an interview at the 2011 Victoria’s Secret swim collection launchMiss Maven · Photo source · CC BY 3.0